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Plan for Apple HomeView Max with 9-inch rotating screen and 360-degree view

Apple is developing a premium smart display with a swiveling screen, expected to launch in 2027 or 2028, according to industry reports.

Illustration: A sleek, white smart display sits on a clean kitchen countertop.
AI-generated illustration: Vector Update

Key points

  • Apple plans a higher-end HomeView model with a 9-inch screen that rotates 360 degrees.
  • The device uses a robotic arm for full rotation, unlike the current fixed 7-inch model.
  • Launch is projected for 2027 or 2028, with speculative names like HomeView Max or Ultra.

Apple is planning a new, larger version of its HomeView smart home hub that features a screen capable of rotating a full circle, according to reports from MacRumors citing Bloomberg. This device will offer a more flexible viewing experience than the current model, which has a stationary display. The announcement comes as Apple expands its presence in the smart home market with hardware that integrates voice AI and home controls.

In plain English

The current HomeView device sits on a table with a fixed screen. The new model changes this by adding a mechanical arm that allows the display to turn completely around. This means the screen can face any direction in a room without a user moving the entire device. It is designed to show information or video from multiple angles, making it easier for people in different parts of a room to see the content.

The background

The existing tabletop HomeView has a fixed 7-inch screen, according to MacRumors. Apple originally planned to ship this A18-powered hub in mid-November. The new model is described as a higher-end version, suggesting it will cost more or offer advanced features compared to the standard unit. Mark Gurman of Bloomberg provided details about the upcoming hardware roadmap.

What changes now

This report indicates Apple is expanding its smart display line beyond the initial release. The new device is expected to launch in 2027 or 2028. Names such as HomeView Max, HomeView Ultra, or HomeView 360 have been floated, but these are speculative and not official. IT teams should note that the current fixed-screen model remains the only available option for deployment until the new hardware arrives.

Key terms explained

When evaluating new smart home hardware, teams usually assess how physical design affects network security and privacy. A rotating screen may change which areas of a room are visible to the device’s camera or sensors. Check whether the device’s orientation impacts its ability to isolate traffic on your network. Ensure that privacy settings restrict data collection regardless of how the screen is positioned. Review vendor documentation to understand how mechanical movement might influence device behavior or sensor exposure.

What to do and how to stay safe: Apple

  • Isolate new smart home devices on a separate network segment to limit exposure to critical systems.
  • Audit privacy settings on all HomeView units before deployment to ensure appropriate data controls.
  • Monitor vendor announcements for official specifications and security guidance on future models.
  • Review current network policies to accommodate potential changes in device orientation or sensor use.

General security guidance from the Vector Update newsroom. It is not confirmed advice from the organisations named in this story.

Frequently asked questions

When will the Apple HomeView Max be available?

The device is expected to launch in 2027 or 2028, according to Bloomberg’s Mark Gurman.

What is the screen size of the new HomeView model?

The new model features a larger 9-inch screen, compared to the current 7-inch fixed display.

Can the new HomeView screen rotate?

Yes, the screen can swivel a full 360 degrees on a robotic arm, unlike the current fixed version.

Sources

  1. MacRumors

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