Review Security Software Demand as G2A Reports 35% Sales Surge

System administrators should note that consumer demand for security software is accelerating faster than demand for virtual private networks. G2A.COM reported a 35 percent year-on-year increase in antivirus and security software orders during October 2026. This growth rate was more than double that of VPN orders on the same platform. The data suggests users are prioritizing device protection over connectivity privacy.

In plain English

Security software now represents 43 percent of all cybersecurity purchases on G2A.COM. This share increased from 39 percent in the equivalent period of 2025. While virtual private networks remain the larger category overall, antivirus tools are capturing a growing portion of spending. The marketplace serves more than 35 million users across 180 countries. Overall orders for cybersecurity products rose by 24 percent during the period.

The background

Adrian Podkaminer, Chief Information Security Officer at G2A.COM, stated that consumers are moving from privacy-first protection to a layered approach. He noted that effective security now depends on multiple safeguards working together rather than a single solution. This shift aligns with the European Union Agency for Cybersecurity Threat Landscape 2026 report. That report identifies ransomware as the most impactful short-term cyber incident type.

What changes now

A survey by G2A.COM and Juniper Research involving 9,000 consumers revealed mixed views on security responsibility. Half of respondents believe e-commerce sites are mainly responsible for securing transactions. Another third blamed banks and payment providers, while 20 percent said consumers are responsible themselves. G2A.COM addresses this by using verified business sellers and applying KYC, KYB and AML processes. These measures are supported by AI-based fraud prevention and continuous monitoring.

Background: VPNs

Virtual private networks for china create an encrypted tunnel to a server outside the country, masking your local IP address from regional filters. You must select providers with strict no-logs policies and modern protocols like WireGuard. This method obscures your location from local networks but does not guarantee anonymity with the final web service you visit.

Read the full guide: vpns for china: how to bypass censorship safely

What to do and how to stay safe: G2A.COM

• Monitor internal software procurement trends to see if employees are buying personal security tools that conflict with corporate policy.
• Review your organization's layered security strategy to ensure it addresses ransomware and social engineering as primary threats.
• Clarify security responsibilities with vendors to ensure they meet the KYC and fraud prevention standards expected by modern consumers.
• Educate users on the limits of single-solution security, emphasizing that device protection requires multiple complementary safeguards.

General security guidance from the Vector Update newsroom. It is not confirmed advice from the organisations named in this story.

Frequently asked questions

How much did security software sales grow on G2A.COM?

Security software orders increased by 35 percent year-on-year, according to data released in October 2026.

Do consumers think they are responsible for their own digital security?

Only 20 percent of surveyed consumers said security is their responsibility, while half blamed e-commerce sites and a third blamed banks.

What does the ENISA 2026 report say about current threats?

The report states that ransomware remains the most impactful type of cyber incident in the short term, while social engineering is widely used.