Rivian shifts from EV maker to AI and robotics technology supplier

Rivian is moving beyond selling electric trucks and SUVs to become a supplier of artificial intelligence, robotics and automotive software technology.

In plain English

CEO RJ Scaringe wants Rivian to function as a technology provider rather than just a vehicle manufacturer. The company is building internal tools like AI assistants and custom computer chips. It is also creating technology it can sell or license to other businesses. This includes software for electric vehicle platforms and systems for self-driving cars.

The background

According to TechCrunch, Rivian has become more vertically integrated over the past year. The company developed its own AI models for in-vehicle assistants. It is building an end-to-end automated driving stack for passenger vehicles and future robotaxis through a partnership with Uber. Rivian is also developing custom silicon, specifically a 5 nm processor, in collaboration with Arm and TSMC.

Scaringe created a micromobility program that spun out into a startup called Also. He also founded Mind Robotics, an industrial robotics company. Rivian now owns 31 percent of Mind Robotics and counts the automaker as a prospective customer. Former executives from Ford, Apple and Tesla, including Doug Field, have joined Mind Robotics, with Field serving as president.

What changes now

Rivian is planning to license its electric architecture, software, AI models and autonomy stack to many different brands. The joint technology venture with Volkswagen Group, valued at $5.8 billion, focuses on electric architecture and software. Scaringe discussed expanding this partnership to cover AI and autonomy. Mind Robotics is building industrial robots for use in Rivian factories and for sale to other companies.

A successful robotaxi launch with Uber could open doors to more deals. Scaringe is also considering how autonomy could reshape Rivian’s own vehicles. The company aims to be a tech supplier by the end of the decade, leveraging its developments in AI, robotics and automotive software to serve a broader market beyond its own vehicle production.

Key terms explained

Vertical integration means a company controls multiple stages of its production process, from raw materials to final sales. Tech licensing allows a firm to sell the rights to use its proprietary technology, such as software or design blueprints, to other companies. A joint venture is a business arrangement where two or more parties pool resources for a specific project or business activity, sharing both risks and rewards.

What to do and how to stay safe: Rivian

• Monitor official company announcements for changes in product focus or service offerings.
• Review partnership disclosures to understand how new alliances may affect product development.
• Track leadership appointments to gauge strategic shifts in corporate direction.
• Watch for licensing agreements that may indicate broader market expansion plans.

Step-by-step guide: Stop AI Chatbots Leaking Sensitive Business Data

General security guidance from the Vector Update newsroom. It is not confirmed advice from the organisations named in this story.

Frequently asked questions

What is Rivian’s new business strategy?

Rivian is shifting to become a technology supplier, licensing its AI, software and robotics to other brands while continuing vehicle production.

How much does Rivian own in Mind Robotics?

Rivian owns 31 percent of Mind Robotics, an industrial robotics startup founded by CEO RJ Scaringe.

Who is Rivian partnering with for robotaxis?

Rivian is partnering with Uber to build an end-to-end automated driving stack for its passenger vehicles and future robotaxis.